How New Signage Engages Your Customers
New signage has an impact you often don’t realize until you see it… literally. If your business has utilized the same signs for a while, it’s natural to assume all is well and they’re serving your customer base as needed.
That sentiment changes when you visit another business — or worse, a competitor — and see new, fresh signage that pops. This often leads to the ‘ah ha’ moment that your signage is out of date, and out of date signage says something about your business and your brand, even if what it says isn’t always accurate.
The signage you use is an announcement to the world what you want your brand to be. Or as one business writer put it, “Branding is critical to establishing the essence of your company in the mind of your existing and potential customers. Signs tailored to enhance your company’s image through colors, fonts, and imagery can improve the branding of your company.”
Take Hop City Craft Beer & Wine in Atlanta. They came to KeyPoint Signs and Graphics to help create a splash when they moved into the West End district of Atlanta and opened Boxcar. The team wanted to showcase the new addition to an older neighborhood in Atlanta, with new signage in different styles, which help introduce the brand to those in the area.
Customers almost always see your signage before they engage with anyone from your team, which means the signage you employ is essentially the first touchpoint for customers. Think about that. Would you want the first touchpoint to be an ill-informed, off-putting employee? Of course not.
This is where effective signage is worth the investment. New signage allows you to draw attention to your brand immediately. Updated signage does this incredibly well. According to Entreprenuer.com, “InfoTrends reports that…signage can increase brand awareness by 47.7%, and boost average purchase amount by nearly 30%.”
Imagine increasing your average ticket rate by 30%. That’s the power new, clean signage can wield. New signage also gives you a chance to make a second first impression. Customers see a new sign, and it triggers perceptions of your brand that touch on things we all enjoy: What’s new.
Think about how many signs you pass by every day that you never take a second glance at. Now think about the signage you stop and notice. How many of those are new, crisp signs?
The products or services you provide are the ultimate reason your business succeeds but getting people in the door is the first step. Adequate signage helps to get people in the door. It allows brands to deliver the messaging necessary to win the hearts, minds, and wallets of customers.
Do you want to update your signage? Avisos Architectural Signage has the expertise and ability to help create unique signage for any company. Click here for a FREE QUOTE on your next signage project!
